Sales collateral follow-up email

Subject: [Product/Service] case study - [Industry] success story
Tone: Informative Polite

Dear [Lead’s Name],

I hope this email finds you well. As promised, I wanted to follow up with you about [Product/Service]. I know you’re busy, so I’ll keep it short and sweet.

I wanted to share a success story from one of our clients in [Industry] who implemented [Product/Service] and saw some incredible results. They were facing [briefly describe the challenges they were facing], and were struggling to find a solution that would work for them. That’s where [Product/Service] came in.

After implementing [Product/Service], they saw [briefly describe the improvements they saw], and were able to [briefly describe the benefits they experienced]. It was truly a game-changer for their business.

I’ve attached the full case study if you’re interested in learning more. It goes into more detail about the challenges they were facing, how they implemented [Product/Service], and the specific results they saw. It’s a great way to get a deeper understanding of how [Product/Service] can work for your business.

Let me know if you have any questions at all. I’m here to help in any way I can.

Best wishes,

[Your Name]