Effective follow-up is crucial to closing deals, but doing it manually can be time-consuming and inconsistent. By combining Kixie’s Auto-SMS and Auto-Call features with Gong’s engagement insights, sales teams can create an automated, data-driven follow-up strategy that maximizes engagement. Here’s how to leverage Gong’s data to trigger timely SMS messages and calls in Kixie, ensuring prospects receive the right touch at the right time.
Why Use Auto-SMS and Auto-Calls with Gong Engagement Data?
Gong’s engagement data provides valuable insights into prospect behavior, highlighting when a lead is most receptive to follow-up. By setting up automated actions in Kixie based on these insights, you can ensure that your outreach is both timely and relevant, boosting the likelihood of a positive response. Automating follow-ups with Kixie frees your team from repetitive tasks, allowing them to focus on high-value interactions and more strategic engagement.
Steps to Set Up Auto-SMS and Auto-Calls with Kixie and Gong
- Analyze Engagement Data in Gong: Begin by reviewing Gong’s engagement analytics to identify patterns in lead behavior. Look for factors such as time of day with the highest engagement, typical response times, and engagement peaks. Use these insights to create a follow-up schedule that aligns with each lead’s unique behavior.
- Configure Auto-SMS Triggers in Kixie: Set up Auto-SMS in Kixie to send messages based on Gong’s engagement signals. For example, if a lead shows strong engagement, you can trigger an automated SMS with a relevant message. Use Gong’s data to craft messages that address specific interests or objections discussed on previous calls.
- Set Up Auto-Calls to Follow High Engagement Actions: For leads showing high engagement or interest, configure Auto-Calls in Kixie to trigger immediate or scheduled calls. These automated calls ensure that interested leads receive timely follow-up, maximizing the chance to convert.
- Personalize Messages Based on Previous Conversations: Utilize Gong’s insights into each conversation to tailor Auto-SMS messages. Referencing specific pain points or topics discussed can make your messages feel more personalized and relevant, increasing engagement.
Benefits of Using Kixie and Gong for Automated Follow-Up
Automated follow-up powered by Kixie and Gong helps your team engage with prospects more effectively and efficiently. Here are some key benefits:
- Improved Response Rates: Automated, timely outreach aligned with Gong’s engagement data ensures prospects are contacted when they’re most likely to respond.
- Consistent Follow-Up: Kixie’s automation removes the risk of missed follow-ups, ensuring that every high-value lead receives the attention they need.
- Personalized Outreach: By referencing insights from Gong, your follow-up messages can be tailored to each lead, making interactions more relevant and impactful.
Best Practices for Maximizing Automated Follow-Up Success
Follow these best practices to make the most out of your automated follow-up setup with Kixie and Gong:
- Use SMS Templates for Speed and Consistency: Kixie allows you to create and use SMS templates that can be automatically sent based on specific triggers. Ensure templates are concise and adaptable to cover common engagement scenarios.
- Set Clear Triggers Based on Gong’s Data: Identify high-value engagement indicators in Gong, such as keywords or sentiment changes, and configure Kixie to act on these insights with appropriate messaging or call actions.
- Regularly Review and Adjust Messaging: Review Gong’s feedback on which messages or call approaches work best, and update your SMS templates and call scripts accordingly to maximize response and engagement.
Get Started with Kixie and Gong for Smart, Automated Outreach
Ready to enhance your follow-up strategy with data-driven automation? Start a free trial with Kixie and experience the power of combining automated SMS and calls with Gong’s insights. Elevate your team’s outreach and start converting leads faster with this seamless integration.
