Consistency in messaging is crucial for building trust and maintaining a professional image. By using Kixie’s call and SMS templates alongside Gong’s conversation insights, sales teams can create standardized, effective communication that aligns with customer needs. Here’s how to set up and optimize templates in Kixie using real engagement data from Gong.
Why Consistent Messaging Matters
Consistent messaging helps ensure that all prospects and customers receive a seamless experience, regardless of which rep they’re speaking with. Standardizing key messages and responses allows teams to deliver more accurate, on-brand information and maintain high-quality interactions at every touchpoint.
Steps to Set Up and Optimize Call and SMS Templates
- Create Core Templates in Kixie: Start by developing templates for common interactions such as introductory calls, follow-ups, and post-call SMS. Use Kixie’s SMS and call template features to ensure these messages are readily available to your team.
Review Gong’s conversation data to identify which phrases or questions resonate best with prospects. Adjust your templates based on this feedback, focusing on language that generates positive responses. - Incorporate Personalization Elements: To keep messages relevant, include placeholders for personalized details (e.g., [first name] or [company name]) in Kixie’s templates. Gong can help you identify other personalization cues to incorporate based on common customer concerns.
- Regularly Update Templates Based on Performance: Periodically review performance metrics and feedback from Gong to refine your templates. Focus on high-engagement language and eliminate elements that don’t drive results.
Benefits of Using Call and SMS Templates with Kixie and Gong
Standardizing messaging with data-driven templates offers several advantages:
- Improved Efficiency: Templates save time, allowing reps to focus on personalizing interactions instead of drafting messages from scratch.
- Consistency Across Reps: Templates ensure that all team members convey key information accurately, maintaining a unified brand voice.
- Enhanced Engagement: By using language and questions that are proven to work (thanks to Gong), your team can drive higher engagement and improve conversation quality.
Best Practices for Template Optimization
To make the most of Kixie and Gong for template management, keep these tips in mind:
- Focus on High-Impact Templates First: Prioritize templates that cover common scenarios, such as follow-ups and objections. These interactions are often where consistent messaging can make the biggest difference.
- Test and Iterate: Use feedback from Gong to continuously improve your templates. Implement small changes and test their effectiveness over time to see what drives the best results.
- Encourage Team Feedback: Involve your team in the process. Reps on the front lines can offer valuable insights into which templates resonate most with customers.
Start Building Consistent Messaging with Kixie and Gong
Ready to streamline and standardize your sales messaging? Try Kixie’s free trial today and see how call and SMS templates, powered by Gong’s insights, can create a stronger, more cohesive customer experience. Optimize your communication strategy and make every conversation count.
