In the fast-paced world of business, time is a commodity that’s always in short supply. For business owners leveraging GoHighLevel, a leading CRM and marketing automation platform, maximizing efficiency in communication is pivotal.
That’s where calling and texting workflows come into play, offering a streamlined way to engage with clients and leads without the constant manual effort. This article aims to guide you through setting up effective calling and texting workflows within GoHighLevel, highlighting Kixie’s role in enhancing these processes.
Understanding Workflows in GoHighLevel
Workflows in GoHighLevel are automated sequences designed to carry out repetitive tasks, such as calling and texting, freeing up valuable time for you and your team. By automating these processes, you benefit from improved response times, enhanced lead management, and a personal touch in communications — all without additional workload.
Setting Up Your First Calling Workflow
Creating a new workflow within GoHighLevel is straightforward. Here’s how you can start:
- Access the Workflow Builder: Navigate to the workflow section and select the builder tool.
- Choose Your Trigger: Decide what action will initiate the calling workflow. It could be a new lead entering the system or a reminder for an upcoming appointment.
- Set Up Action Steps: Include automated calls or voicemail drops as part of the workflow. Utilize Kixie to enhance these actions with high-quality voice calls and personalized voicemail messages.
- Timing and Personalization: Schedule calls at optimal times and personalize messages to increase engagement.
Monitoring and refining your calling workflows are crucial steps to ensure they deliver the desired outcomes effectively.
Implementing Texting Workflows
Texting workflows follow a similar setup process, with emphasis on crafting engaging content and timing:
- Select Triggers for Text Messages: These could range from a lead sign-up to a service inquiry.
- Craft Text Messages: Write messages that are clear, engaging, and direct. With Kixie’s integration, you can easily automate personalized texts at scale.
- Schedule Follow-Ups: Plan sequential texts for nurturing leads, and use segmentation for targeted communication.
- Compliance and Testing: Always respect opt-out requests and conduct A/B testing to refine your messages for higher engagement rates.
Best Practices for Maximizing Efficiency with GoHighLevel Workflows
Efficient calling and texting workflows are indispensable for saving time and enhancing interactions with clients. Here are a few of the things you can do with HighLevel + Kixie:
- Send an appointment confirmation automatically
- Trigger workflow actions from the Kixie dialer (such as a dispositioned call, SMS, or voicemail drop)
- Pair HighLevel sub-accounts with Kixie for seamless calling and texting
- Dial up to 10 lines at a time with Kixie’s power dialer
- Create custom GoHighLevel workflow templates, natively integrated with Kixie
