For sales teams, a well-planned cadence is key to keeping prospects engaged and moving toward a close. By integrating Kixie’s automated calling and SMS with Gong’s engagement data, you can create a data-driven cadence that reaches leads at the right moments with the right message. In this post, we’ll cover how to design an optimized sales cadence that keeps deals on track and maximizes engagement.
Why Combine Kixie and Gong for an Optimized Sales Cadence?
Kixie’s PowerCall and PowerDialer features allow teams to automate follow-ups and send SMS, while Gong’s insights highlight the best times to reach out and reveal what messaging resonates most with prospects. Together, these tools help you build a more effective cadence based on actual engagement data, removing the guesswork and ensuring every follow-up is targeted and timely.
Steps to Build an Optimized Sales Cadence
- Analyze Engagement Trends in Gong: Start by reviewing Gong’s engagement data to understand prospect behavior. Look at when leads are most responsive, which messaging works best, and typical response times. Use these insights to guide the structure and timing of your cadence.
- Segment Your Leads for Targeted Outreach: Use Kixie to group leads into PowerLists based on criteria such as industry, recent activity, or buying stage. Segmenting leads allows you to tailor your cadence to fit the unique needs of each group, increasing the chances of a successful outcome.
- Set Up Automated Follow-Ups in Kixie: With Kixie’s Auto-Call and Auto-SMS features, you can schedule follow-ups to ensure leads never go cold. Use Gong’s data to determine the timing of each follow-up, whether it’s an SMS a few hours after a call or a follow-up call two days later.
- Personalize Messages Based on Gong’s Insights: Leverage Gong’s analysis of prior conversations to personalize each follow-up. For instance, if a prospect mentioned a specific pain point, reference it in your follow-up SMS or call script in Kixie to show you’re attentive to their needs.
Benefits of an Optimized Cadence with Kixie and Gong
A data-driven cadence offers several advantages over a standard follow-up approach. Here’s how an optimized cadence with Kixie and Gong enhances your team’s outreach:
- Increased Lead Engagement: By following up when leads are most receptive, your team can improve engagement rates and keep deals moving forward.
- Consistent Outreach: Automated follow-ups in Kixie ensure that no lead is left behind, creating a consistent experience for every prospect in your pipeline.
- Improved Message Relevance: Gong’s conversation insights allow you to personalize each follow-up, making your outreach more relevant and impactful.
Best Practices for Setting Up a Sales Cadence with Kixie and Gong
Maximize your cadence’s effectiveness by incorporating these best practices:
- Regularly Review and Adjust Cadence Timing: Use Gong’s engagement insights to tweak your cadence timing based on prospect behavior. For example, if you notice higher engagement on certain days, adjust your cadence to align with these trends.
- Combine Multi-Channel Outreach: Mix calls and SMS in your cadence to reach prospects on their preferred channels. Kixie’s automation capabilities allow you to seamlessly integrate both types of outreach.
- Keep Messages Short and Focused: Avoid overwhelming prospects with too much information. Use Gong’s insights to identify key talking points and keep your messages short and targeted.
Start Building a Data-Driven Cadence with Kixie and Gong
Ready to create a sales cadence that delivers results? Try Kixie’s free trial today and discover how integrating Kixie’s automation tools with Gong’s data can help your team build a more effective, responsive sales cadence. Transform your outreach strategy and keep your pipeline moving toward success.
