You just had a great phone call with a potential buyer. Now what?
It’s time to draft and send a follow-up email. After all, most deals take at least 5 outreach attempts before they close. But don’t sweat! We’ve got you covered.
The following email templates are designed to help you communicate with existing leads in different ways, depending on the situation and the desired outcome. By using various follow-up approaches, you or your sales team can tailor their communication to the needs and preferences of the lead, increasing the chances of a successful outcome.
Make sure you edit these templates to match your brand’s tone of voice (and include information relevant to your product/service), then hit send or include these emails in your outbound sales workflow. Good luck, and happy selling!
- Basic Follow-Up Email
- Humorous Follow-Up Email
- Sarcastic Follow-Up Email
- Gentle Reminder Follow-Up Email
- Short and Sweet Follow-Up Email
- Sales Collateral Follow-Up Email
The Basic Follow-Up (Tried and True)
Tone: Professional, Conversational
Subject: Following up on our conversation
Dear [Lead’s Name],
I hope this email finds you well. I wanted to follow up on our recent conversation about [product/service] that [your company name] offers.
As a reminder, our [product/service] can help [briefly describe how your product/service can help the lead’s business]. I believe this could be a great fit for your company, and I wanted to see if you had any further questions or concerns.
If you’re interested in learning more, I would love to set up a [Zoom call, demo, etc.] with you to discuss further. I’m available [offer a few potential meeting times], or I’m happy to work around your schedule.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
The Humorous Follow-Up
Tone: Humorous, Cheeky
Subject: Let’s get [Product/Service] into your life!
Dear [Lead’s Name],
I hope you’re having a fabulous day! I just wanted to follow up on our previous conversation about [Product/Service]. I can’t stop thinking about how much you would benefit from having [Product/Service] in your life. It’s like having a personal assistant but without the HR headaches.
I know it can be tough to make decisions sometimes, especially with all the different options out there. But with a free trial of [Product/Service], you don’t have to worry. I promise it will be the best decision you make all day (probably). You can spin up an account and start your first 30 days free here: [insert trial link]
If you have any questions or would like a walkthrough of the platform, let’s hop on a call and chat. I’m available [offer a few potential meeting times], but I’m also open to bribes in the form of coffee and donuts if those times don’t work for you.
Looking forward to hearing back from you soon!
Cheers,
[Your Name]
Sarcastic Follow-Up
Tone: Sarcastic, Self-Aware
Subject: Following up on our “amazing” conversation
Dear [Lead’s Name],
I hope you’re having a lovely day, basking in the glory of your “amazing” conversation with me the other day. (Yes, that was sarcasm.)
I’m following up because I’m sure you’re dying to hear more about [Product/Service], and I wouldn’t want to keep such a life-changing opportunity from you. I mean, who wouldn’t want to spend their hard-earned money on yet another product/service that promises to change their life, am I right?
In all seriousness though, I do believe that [Product/Service] could be a great fit for your business. It’s not just some run-of-the-mill, cookie-cutter solution. It’s the real deal, with proven results and happy customers to back it up.
If you’re interested in learning more, I’m happy to schedule a call and go over all the details with you. Or, you know, you could just keep living your life without [Product/Service]. I’m sure it’s working out just fine for you.
Looking forward to hearing back from you, even if it’s just to tell me to stop emailing you.
Best regards,
[Your Name]
Gentle Reminder Follow-Up
Tone: Polite, Conversational
Subject: Reaching out with a gentle reminder about [Product/Service]
Dear [Lead’s Name],
I hope this email finds you doing well. I just wanted to touch base and follow up on our previous conversation about [Product/Service]. I truly believe that our solution could make a positive impact on your business, and I wanted to send you a gentle reminder about it.
[Product/Service] is designed to [briefly describe how your product/service can help the lead’s business], and we’ve seen some incredible results from our clients who have implemented it. I would love to discuss how we could tailor it to meet the specific needs of your business.
I know how busy things can get, so I completely understand if you haven’t had a chance to review the information I sent over. If you have any questions or concerns, please don’t hesitate to reach out to me directly. I’m here to help in any way I can.
Thank you for your time, and I look forward to the opportunity to connect with you soon.
Best regards,
[Your Name]
Short and Sweet Follow-Up
Tone: Funny, Quirky
Hey [Lead’s Name],
Just wanted to drop you a quick note to remind you that [Product/Service] is still here, waiting to make it rain for your business. Let’s do this thing!
[Insert Meme, choose from options below or include your own]
- “I don’t always buy [Product/Service], but when I do, it’s because it’s the best damn solution out there.” – The Most Interesting Man in the World
- “Ain’t nobody got time for [competitor’s name]” – Sweet Brown
- “When you realize [Product/Service] is the missing piece to your business puzzle” – Oprah Winfrey giving away cars
Schedule a meeting with me here [insert hyperlink] to chat about pricing and other options!
Cheers,
[Your Name]
Sales Collateral Follow-Up
Tone: Informative, Polite
Subject: [Product/Service] case study – [Industry] success story
Dear [Lead’s Name],
I hope this email finds you well. As promised, I wanted to follow up with you about [Product/Service]. I know you’re busy, so I’ll keep it short and sweet.
I wanted to share a success story from one of our clients in [Industry] who implemented [Product/Service] and saw some incredible results. They were facing [briefly describe the challenges they were facing], and were struggling to find a solution that would work for them. That’s where [Product/Service] came in.
After implementing [Product/Service], they saw [briefly describe the improvements they saw], and were able to [briefly describe the benefits they experienced]. It was truly a game-changer for their business.
I’ve attached the full case study if you’re interested in learning more. It goes into more detail about the challenges they were facing, how they implemented [Product/Service], and the specific results they saw. It’s a great way to get a deeper understanding of how [Product/Service] can work for your business.
Let me know if you have any questions at all. I’m here to help in any way I can.
Best wishes,
[Your Name]
